Author Archives: Newberry Tanks

<strong>Newberry Tanks Receives Employee Recognition for Excellent Company Culture</strong>

Growth and Hiring Additional Skilled Welders to Continue

WEST MEMPHIS, AR, May 10, 2023– Newberry Tanks & Equipment, LLC, a leading manufacturer of oil and petroleum steel tanks and equipment, today announced the results of its 2022 Employee Survey, citing an outstanding performance score of 4.3 with a 96% engagement rate. The survey, which asked employees to gauge their experience in four key areas—job, team, management, and organization—was based on a five-point, strongly agree/strongly disagree scale.

Newberry Tanks Wins Gold At American Business Awards for Fourth Year in a Row

Company of the Year
Achievement in Management
Support Staffer of the Year

WEST MEMPHIS, AR, May 2, 2023 – Newberry Tanks & Equipment, LLC, a leading manufacturer of oil and petroleum steel tanks and equipment, today announced that the company is the recipient of two Gold and one Silver Stevie® awards from the 2023 American Business Awards®. Honors for Newberry Tanks include:

  • GOLD for Company of the Year – Metals and Mining
  • GOLD for Achievement in Management
  • SILVER for Support Staffer of the Year

Maintenance Matters: What's with Water?

Maintenance Matters: What’s with Water?

Proper and regular maintenance of your steel tanks has been recommended and an industry standard for more than three decades. Now, it’s even more important than ever.

New requirements announced in June 2022 increased the amount of ethanol and biodiesel required to blend into the fuel supply from 10% to 15% for eight states in the Midwest, which is set to take effect in 2024. That conversion to cleaner fuel shows no signs of slowing down and it has a direct impact on how and why you take care of your tanks.  Bottom line: it’s all about water.

Gratitude in Our Attitude

Gratitude in Our Attitude

Newberry Tanks’ Thriving Company Culture Illustrates Value of Empowering Employees

A company is only as good as its employees. In a report compiled by Bamboo HR, 87% of executives and HR professionals said company culture significantly supported their business goals and 94% noted its importance to their organization’s success.  

For Newberry Tanks, the best investment into our company and its production and customer service—the very elements that have won us multiple awards—is to invest in our workforce, enabling them to not only successfully do their jobs but also enrich their lives. 

But how do you measure culture or employee happiness in the workplace? Do you count the number of smiles in a shift? How do you quantify an abstract feeling? 

The truth is you can’t. It’s something that evolves inside the workplace—the culmination of all those things in the office that can’t be tallied or tabulated on an Excel spreadsheet. Employee satisfaction and positive company culture, however, is apparent in the bottom lines of a few key metrics: safety, productivity, efficiency, customer service, innovation, and talent attraction and retention to name a few. 

Mainly, it’s not what is done in the workspace but how and why it’s done. Intentionality matters. Attitude matters. Conscious effort matters.  

So, how do you get truly happy and fulfilled employees?

Employees – Our Greatest Asset

It starts by realizing that employees are more than their positions and titles, and when you begin looking at employees’ needs holistically, it pays dividends. And THAT becomes the company’s true culture. 

At Newberry, we understand that our greatest asset doesn’t take root in the boardroom but on the production floor and in our office spaces. We owe a debt of gratitude to our employees who work diligently on their jobs, understanding how their contribution matters to the success of the company, and helping to create this unique atmosphere that makes everyone inside our company feel like somebody. It’s a culture we’re proud to call our own, and it’s a culture we want to continue to nurture in every way possible. 

But the truth is that none of these initiatives will work if we don’t pursue them together.  

It’s why we listen to feedback from our employees. It’s why we are constantly looking for ways to cross-train our welders. It’s why we invest in our local community. These are just a few of the initiatives underway at Newberry that are a tribute to our dedicated workforce and our grateful leadership. 

Training opportunities add value to our employees’ lives.

When companies pour into their employees’ training and development, those same employees not only gain skills, but they also enjoy a greater sense of belonging and empowerment in their position. According to Built In, an online community of startups, 94% of employees who felt their company truly was invested in their learning and development cite their commitment to staying with the organization longer. 

Newberry, faced with labor shortages and Covid-related absences rearing their heads a few years ago, established a program for cross-training back-up welders as a means of eliminating production disruptions and building a pipeline of next generation skilled labor. The result? Productivity increases of more than 30%! 

These cross-trained employees flourish under the vote of confidence and trust instilled in them by Newberry to be a go-to resource during times of crisis. They feel needed and valued in the overall business and their jobs are given a more defined purpose. 

Empowering employees can go a long way. 

Employee recognition is crucial to building loyalty to the company and boosting morale. The Built In survey notes 85% of executives say programs geared toward employee recognition have positively impacted their company culture while 79% of employees say that more efforts geared toward recognition would increase their dedication to the company. Conversely, more than one of every four employees surveyed said a lack of recognition and praise from management would play a pivotal role in their decision to leave a job. 

Additionally, cohesion between coworkers also plays a significant role with mutual respect and communication between colleagues touted as paramount. The Built In survey showed that 26% of employees were more likely to leave their positions if colleague relationships were strained. 

So, what has Newberry done to meld our workforce? 

Our mantra is that pride in workmanship is the basis for building relationships with teammates. And the best way to take pride in your work is to take ownership in the process. 

Newberry has generations of welders who’ve worked for us. Our turnover rates are some of the lowest in the industry, with an average tenure of more than seven years. In our unique model, cross-trained welders, also operating as fabricators and fitters, don’t simply do one job and then hand it off to the next in line. Instead, they oversee the tank from start to completion, maintaining a sense of ownership and pride in each one, and are rewarded on quality of work rather than quantity.  

This model has also encouraged a sense of knowledge sharing between longtime employees and newer hires. When knowledge is flowing and communication is transparent, that’s when the strongest team bonds are built. 

These bonds are not just felt on the production floor but also in the Engineering and Sales departments.

Bert Danner, Newberry’s Regional Account Executive, says his favorite part of working at Newberry is the “fast-paced environment, talented people on the team, and great customers.” 

Charlie Redford, a 12-year veteran of Newberry and Regional Account Manager, says he enjoys the “gratification of working with a team with the same mission and core values.” 

Regional Sales Representative Tom Ashton says his co-workers and associates make his job even more rewarding. “Best teammates in the tank business!”

All of these things add up to one significant truth: People thrive in cohesive and engaged environments. 

Three Ways to Achieve 100% Customer Satisfaction

The Road to 100% Customer Sat

After experiencing tremendous growth in 2021 — a considerable achievement given that growth in metal tank manufacturing was expected to be 4.3% annually over the five years to 2021 (IBISWorld July 2021) — Newberry Tanks and Equipment faced a challenge: continuing to provide our award-winning level of personal service during this explosive growth.

How did Newberry attack this challenge? We listened to customers. And then doubled-down on our commitment to customer satisfaction with strategic implementation of customer-centric programs, key technology, and the Entrepreneurial Operating System (EOS).

1. Create Customer-centric Programs

Communication is a critical component in the steel tank industry. Construction schedules change frequently depending on weather, subcontractors, and material availability. The delivery of steel tanks requires time and financial investments for cranes, inspectors, work crews, and proper permits. A lack of communication in this process, no matter how small, can add up to significant time and money lost.

Customers say it best:

“I’ve been talking to Newberry’s customer service ever since my rep closed the deal. And Trevor and Nancy are phenomenal. If my customer has a question, I call them, and they get back to me in 15 or 20 minutes. With other companies I sometimes wait hours.”

Major Fluid Storage and Handling Solutions Provider

Newberry’s unique Preferred Customer Program (PCP) supports customer satisfaction by eliminating delivery guesswork. Jointly planning demand with Newberry results in:

  • Order fulfillment/delivery in 24-48 hours versus weeks and months
  • Immediate replenishments by maintaining an agreed upon min/max level of stock on-hand
  • Locked-in, competitive pricing
  • Regular Stock Reports, providing customer insights of dedicated inventory

“Response time in getting them built was excellent during the pandemic. Everybody was way out there, and Newberry really put themselves on the map being responsive to customer demands during a tough time.”

Large Convenience Store Chain

2. Put Technology to Work

Customer satisfaction is all about the customer experience. Newberry utilizes technology to aid the process:

  • Online Customer Portal – Offers one-click access to personalized favorites list and order tracking via a customized dashboard.
  • Salesforce CRM integrated with Sage ERP – Provides transparency on orders, customer interactions, and delivery. Now customer service, sales, and production have the same information to answer customers immediately.

“We get a personal call from their sales rep once a quarter and nobody else is doing that or they are rarely. They are courting us!”

Owner, Equipment Company

3. Implement the Entrepreneurial Operating System (EOS)

Newberry’s first EOS corporate “Rock” aimed to facilitate communication with the “Tank Tracker” three-call order process. A Newberry Order Administrator calls a customer three times during the order and manufacturing process, ensuring order accuracy and on-time delivery. Customer service call volume has been reduced by 90% while maintaining the personal touch and resulting customer satisfaction.

100% Very Satisfied

Newberry continues to listen. And we like what we hear. In our 2021 Customer Survey, commitment to quality was mentioned most as Newberry’s defining strength. An astounding 100% of our customers surveyed in 2021 reported being “Very Satisfied” with Newberry, up from 79% in 2018. And 64% of customers, when asked unaided for advice, gave Newberry a huge compliment “keep doing what you are doing.”

Achievement in Customer Satisfaction

Delivery Matters

Delivery Matters

When it comes to customer satisfaction, Newberry Tanks is taking the lead by getting the lead times out of the order and fulfillment process.

Wait… slashing lead times?  

Okay, we know what you’re thinking. Haven’t we witnessed the supply chain issues riddling the industry? The rising prices of steel? The unavailability of fiberglass? Labor shortages? Transportation delays?

Yes, we have. We could let those obstacles define our current state of business, or we could face them head on proactively. We’ve never been the “sit-around-and-wait” sort.

That’s why we implemented our signature Preferred Customer Program (PCP) in late 2019.  Featuring planned buildouts and on-site inventory for immediate access to tanks, our PCP ensures order fulfillment in only 24-48 hours versus the industry’s extended lead times.

So how does this work?

Simple. You sign on to receive a certain quantity of tanks over time, while locking in competitive pricing, including material and labor pricing, at the time of signing. Then, your tank is delivered within days (instead of weeks or months).

Not only can Newberry ship needed product within a slim window, but as one order is fulfilled, an immediate replenishment initiates, ensuring that Newberry is always ready to meet and stay ahead of the need, helping you solidify your competitive edge. While this model is capital-intensive for Newberry, it pays dividends by enabling us to meet your growing demand and assist you to continue to grow both internally and externally.

What you’re saying is…

Newberry’s Preferred Customer Program eliminates the guesswork from the highly variable nature of the industry with planned buildouts and on-site inventory for on-demand access to tanks with:

  • Order fulfillment/delivery in 24-48 hours versus weeks and months
  • Immediate replenishments by maintaining a min/max level of stock on-hand
  • Locked-in, competitive pricing
  • Regular Stock Reports, providing customer insights of dedicated inventory

In its first year, the PCP worked so well in helping us jointly plan buildouts and eliminate delivery guesswork that many current customers on the program significantly increased revenue and overcame growth-halting lead times in the volatile industry climate of 2021.

In fact, three of four customers on Newberry’s legacy consignment program switched to the Preferred Customer Program in 2021.

What is the benefit?

We let our customers’ statistics speak for themselves.

* Oil distributor saw 188% unit growth

* Fortune 100 company had lead times slashed by 70% = Projects on schedule

* YoY revenue grew 2.3x for oil handling and equipment company

One of the nation’s leading oil handing and industrial equipment distributors made the move and realized a 160% increase in unit growth in the first eight months of 2021 over all of 2020 sales and 188% overall by year’s end. Year-over-year revenue increased 2.3 times. The Director of Operations said, “Previously we’d wait weeks, but now it’s days. This has enabled us to gain significant new tank business.”

The formula for success is actually quite simple: Ensured tank availability means you can fulfill your demand efficiently, and this, in turn, leads to more demand and increased sales for your company. All in all, faster delivery makes way for growth.

And who doesn’t want growth?

So, this is the part where we say again—we know what you’re thinking: Newberry’s PCP sounds great, but it probably only works for established customers, right?

Not so fast.

The Preferred Customer Program not only eases order and delivery for long-time customers, but it’s a perfect option for companies looking for solutions—especially when we work closely with new customers to understand their specific challenges and then offer them guaranteed availability to help hurdle supply chain obstacles to maintain growth plans. As one Construction Manager at a Fortune 100 company commented “lead times were slashed by 70%,” helping to keep their projects on schedule.

You read that right…ON SCHEDULE. And in our manufacturing space where one undeniable truth is that time is money, there may be no sweeter words.

Newberry Tanks Wins Gold at American Business Awards

Newberry Tanks Wins Gold at the American Business Awards for Third Straight Year

West Memphis, AR, May 3, 2022 – Newberry Tanks & Equipment, LLC, a leading manufacturer of oil and petroleum steel tanks and equipment, announced that the company is the recipient of two Gold Stevie® awards from the 2022 American Business Awards®. Honors for Newberry Tanks include:

  • GOLD for Achievement in Customer Satisfaction
  • GOLD for Company of the Year – Metals and Mining

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories at the American Business Awards and more than 240 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

Achievement in Customer Satisfaction

The ABA judges recognized Newberry’s exemplary commitment to their customers. After experiencing tremendous growth in 2021, Newberry overcame the challenge of providing their award-winning level of customer service on a now larger scale. Through strategic implementation of the Entrepreneurial Operating System (EOS), key technology, and the development of customer-centric order and delivery systems, Newberry is committed to and delivered customer satisfaction. An astounding 100% of Newberry customers surveyed in 2021 reported being “Very Satisfied” with Newberry, up from 79% in 2018.

Judges said:

“Process improvement, significantly faster turnaround times and making the client relationship a partnership by planning together and creating a personal touch is a big differentiator.”

“This is a story of customer understanding driving success.”

Company of the Year – Metals and Mining

The ABA also recognized Newberry Tanks’ achievement in the face of crippled supply chains, labor shortages, rising steel prices, and transportation delays. Instead of bending, the company placed significant investment in their workforce, facilities, technology, and new programs, paving the way to become an industry-leading steel tank manufacturer. Newberry’s welder turnover rate remained extremely low, and the company implemented a “Tank Tracker” process to give customers ultimate flexibility in the order process and delivery. In Newberry’s 2021 customer survey, commitment was mentioned as Newberry’s defining strength.

Judges noted:

“Newberry has had significant growth and maintenance during such a traumatic time for the US especially within the supply chain.”

“The company has implemented best-in-class project and manufacturing processes and adopted an unconventional approach for maintaining and retaining welding talent.”

Newberry Tanks President and COO, Matt Kohnke, commented, “Thank you to the judges at the American Business Awards, our clients, and most of all, the team at Newberry. It is especially gratifying for the company to be recognized for our hard work in customer satisfaction.”

About Newberry Tanks & Equipment, LLC For more than 90 years, award-winning Newberry Tanks & Equipment has been manufacturing quality aboveground and underground steel tanks for the American supply chain and every branch of the U.S. military. The “think tank” of oil and petroleum storage, Newberry Tanks is intent on innovation: offering tanks on demand, dedicated customer service, turnkey solutions, and the fastest delivery in the country.

About the American Business Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at


Linda Chase

[email protected]

James Fischer

[email protected]

Investing in the Future

Investing in the Future

Newberry Tanks Announces New Innovative Manufacturing Facility

Despite the numerous obstacles presented over the last two years in the wake of the Covid pandemic—rising steel costs, supply chain disruptions, economic downturns—Newberry Tanks met every challenge head-on. And triumphed.

New Memphis Facility

The pandemic aftermath wasn’t a holding pattern for Newberry but rather a season of intense growth. A time to redirect business models to an Entrepreneurial Operating System (EOS) to step out of working in the business to focus on the business. A time to implement the Tank Tracker three-call system to ensure on-time and reliable delivery. A time to create a Preferred Customer Program with on-demand, in-stock supply of tanks for participating customers.

These investments in the company netted significant gains in both revenue and customer focus.

In 2021, Newberry reported an increase in the number of tanks produced by 16% and there was a marked shift to larger orders with most companies buying 21-99 tanks yearly. Over the same time period, 100% of customers interviewed reported they were “very satisfied” with their experience and many of those advised Newberry to “keep doing what you’re doing.”

And for Newberry, to keep supplying quality products with excellent service and reliable delivery considering the ever-increasing demand, there was another needed investment: a cutting-edge new facility.

In March of 2022, Newberry announced the opening of its newest state-of-the-art tank manufacturing facility in Memphis, Tennessee. The 40,000 sq. ft. facility effectively doubles their manufacturing and storage capacity in Memphis.

This innovative facility revolutionizes Newberry’s manufacturing processes and showcases their quality commitment by:

Increasing Productivity

The new Memphis facility streamlines workflow on the production floor, and significantly increases throughput. While the old Memphis facility maxed out at 1,250 lube tanks, the new facility will ultimately triple production for Rectangular Lube Tanks while adding capacity to support up to six new workcells for cylindrical tanks.

Eliminating Stop-And-Go

“Stop-and-go” in manufacturing is the number one killer of lean practices. Minor stops on the production floor can end up in major losses: time losses, productivity losses, opportunity losses. And these losses wouldn’t be solely felt by Newberry. Quite often, they can lead to delays in order fulfillment, which can lead to lost revenue and lost opportunities for their customers.

Newberry’s new facility in Memphis is designed with a more streamlined workflow, from material handling, to production, to finishing and shipping, with significant reductions in stoppages.

Enhancing Paint Application

New paint cell

High-quality paint jobs are about more than aesthetics when it comes to your steel tank. The true lifespan of your tank depends on it. Without an effectively-applied protective paint coating, welded steel tanks are susceptible to the destructive effects of corrosion. In essence, a steel tank is only as good as its coating system.

Controlled painting environments and innovative practices are necessary to ensure all surface preparations are completed and coatings are appropriately prepared and applied for maximum, sustained protection. Tanks are moved via an overhead tract system instead of forklifts through the finishing process. Painting is accomplished using cutting-edge paint application technology. Having access to a heated, controlled environment and cutting-edge technology in its new facility, Newberry Tanks can ensure its products are given the highest standards of quality control and finished in a timely and efficient manner to defend against the life-reducing effects of unchecked corrosion.

Adding New Office Space

As operations grow, so do the needs for a full infrastructure of support functions. The new facility boasts a significant addition of office space to house Newberry’s HR, Logistics, Purchasing, and Engineering departments. These fully-functional, modern work environments favorably impact Newberry’s ability to attract and recruit top talent in this competitive job market as well as support the growing needs and demands of the industry.

Opening this new facility ensures that operations are more scalable as the business continues to grow. Newberry is positioning itself to expand production capabilities for future demand and exceptional on-time delivery.

As production capacity increases, the need for skilled welders and fabricators will be another paramount investment for the company. Newberry anticipates tripling its workforce in Memphis by the end of 2022. Its history of being “a best place to work” and its long-term partnerships in the Memphis community, should allow them to meet this goal.

“This is exciting growth for Newberry and an example of our long-standing commitment to the Memphis and West Memphis communities,” said Matt Kohnke, President and COO of Newberry Tanks.

Newberry Tanks Opens State-of-the Art Facility

Newberry Tanks Opens State-of-the-Art Manufacturing Facility in Memphis, TN

New location in Memphis

March 31, 2022 West Memphis, AR – Newberry Tanks, a leading manufacturer of steel tanks and equipment, today announced the opening of a state-of-the-art tank manufacturing facility in Memphis, Tennessee. The 40,000 sq. ft. facility effectively doubles their manufacturing and storage capacity in Memphis.

Supporting the company’s philosophy of “New Thinking,” Newberry designed the facility to allow flexibility in its manufacturing of rectangular tanks and cylindrical tanks. Significant investments have been made in fabrication and material handling equipment. Tanks are moved via an overhead tract system instead of forklifts through the finishing process. Painting is accomplished using cutting-edge paint application technology, enhancing the look and finish of the tank.

The streamlined workflow eliminates stop-and-go activities on the production floor, so throughput can be significantly expanded. The new operation will ultimately increase production four-fold on rectangular tanks and support up to six new work cells for cylindrical tanks. This additional capacity supports the company’s long-term goals to further service its existing customers and expand its reach to new customers.

“This is exciting growth for Newberry and an example of our long-standing commitment to the Memphis and West Memphis communities,” said Matt Kohnke, President and COO of Newberry Tanks. “Our operations are now more scalable as we continue to grow the business. We expect to triple our workforce in Memphis by the end of 2022.”

The current Memphis shop at 2270 Channel Avenue will relocate to the new facility at nearby 3109 Fontaine Road in Memphis.

We Need to Talk About Heavy Metal

We Need to Talk About Heavy Metal

No, we don’t mean the Metallica songs you’re jamming along to inside your car.

We’re here to talk about the steel skid tanks on your production floor. They’re heavy, they’re metal, and when moved, they’re a serious workplace hazard risk.

When you need a skid tank moved, most of you currently hire a crane and crew to move it. That’s expensive, sometimes a scheduling nightmare, and most notably, you’re bringing in people unfamiliar with your environment and that increases risk. Meanwhile, the tanks are full of oil or petroleum and any spill is a pricey EPA fine waiting to happen. More risk. And the tanks have historically been unwieldly once they’re swinging on chains at head-level with spotters. Major risk.

What we need is a safer tank. And here at Newberry Tanks, we built one. One that increases safety for your team, while saving you money. Intentional Innovation to benefit you.

Newberry’s Award-Winning New Skid Tank

With core values of safety, environmental responsibility, and innovation, we designed a rugged new steel skid tank that meets your needs. Our new skid tank:

  • Meets UL-142 specification for Aboveground Storage of Flammable and Combustible liquids
  • Comes in double-wall or single-wall construction for heavy duty aboveground storage
  • Includes sturdy skids that enable the tank to be moved by a forklift, rather than a crane.

Most of you already have a forklift at your facilities, so you’re already saving time and money foregoing a crane and crew. The cutouts in the full skids make the entire tank easy for the forklift to grab, too. Moreover, the tank is designed to balance evenly while it is in motion, eliminating the “swing” that can cause injury or damage to equipment.

All of which means you can:

  • Improve workplace safety
  • Minimize risk of a costly spill
  • Save thousands of dollars on crane rentals
  • Improve production efficiency

The best part? You can purchase Newberry’s rugged new skid tank for roughly the same price as a bracket or saddle tank.

Gold Medal Winner for Best New Industrial Product

Newberry’s New Code Compliant Skid Tank is so original and so necessary that the judges at the American Business Awards gave it the Gold for Best New Industrial Product of 2021. Not just the best new tank on the market — but the best new industrial product, of any kind, in the entire country.

And thanks to all the customers that voted in the People’s Choice Award, we’re proud to announce our skid tank went on to win that, too.

Greater safety for your team, AND saving money? In the words of Metallica, “Nothing Else Matters.”

Watch THIS VIDEO if you want to see our AWARD-WINNING NEW SKID TANK. Contact us , or call today at 870-735-4473. 

Oh, and since you brought up Metallica: uh, yeah, we can hear you singing in your car and it’s um…well. You might want to wait until you’ve left the company parking lot.